In this session...
Today’s consumers seamlessly move between digital discovery and physical experiences, making it critical for marketers to understand how online engagement drives real-world actions. Learn from varied perspectives on how to create moments of digital discovery that influence real outcomes, like in-store visitation and sales. This session brings together unique approaches and insights from each side of the advertising ecosystem to explore how each plays a role in shaping and measuring success.
What You'll Learn from This Session...
- How current trends and headwinds emphasize the importance of location in measurement
- Developing strategies and KPIs for turning social engagement into action
- What’s up next in measurement: big bets for 2026 and beyond
