In this session...
AI is rapidly transforming how consumers discover, evaluate, and engage with brands. As more journeys begin and end within AI platforms, marketers must rethink how and where they connect with audiences. This panel brings together leaders building the future of AI and search to explore shifting consumer behaviors and where ad innovation is heading. Get insights into today’s cutting edge — and what’s coming next.
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AI is collapsing the consumer journey—streamlining discovery, evaluation, and even purchase into a single interface. As consumers increasingly rely on AI platforms for more of their needs, their expectations from marketing change accordingly.
This panel brings together leaders from top AI platforms to share what they’re seeing firsthand: how signals are shifting, how journeys are shortening, and where marketers are finding real results. Platforms will talk about how to win with their emerging AI ad formats, to how marketers are building alongside commerce media, CTV, and beyond.
Whether you're just testing or fully leaning into AI, this session will help you align your strategy with where consumer behavior is actually going.
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What You'll Learn from This Session...
- Learn how AI is reshaping customer intent and decisionmaking across their journeys, and what this means for marketers.
- Understand how to reflect this evolution in marketing strategies.
- Learn about new ad formats and integrations in emerging AI platforms, straight from the platforms.
- See real-world examples of marketers driving results across AI and other key destinations like Commerce Media and CTV.
