In this session...
This 30-minute panel explores how generative AI, shifting discovery habits, and eroding referral traffic are forcing advertisers and publishers to rethink partnerships. Advertisers are increasingly looking for environments that provide trust, attention, and measurable outcomes. Publishers, meanwhile, are moving from scale-based models to loyalty-based strategies that deepen user relationships and surface new monetization opportunities.
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What You'll Learn from This Session...
- The Big Disruption: How AI-driven discovery and the zero-click reality are reshaping both advertising and publishing.
- The Way Forward: Why loyalty is the new scale, and how publishers are building environments rooted in trust and engagement
- The Critical Advantage: Why advertisers now view publishers as strategic partners—able to deliver real attention, identity, and collaborative solutions beyond impressions.
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