In this session...
In today’s world of economic uncertainty, fractured media, and high consumer expectations, CMOs aren’t just brand guardians—they’re growth architects. This panel unites Jill Cress (H&R Block), Nick Tran (Cîroc, Lobos 1707), and Samantha Avivi (Bayer Consumer Health) to unpack the new rules of engagement. They’ll share playbooks on moving beyond campaigns to drive transformation—leveraging AI, data, and brand purpose to fuel growth and keep brands relevant and resilient.
What You'll Learn from This Session...
- A blueprint for keeping your brand relevant and resilient in a fast-changing market.
- How to design initiatives to strengthen loyalty and drive engagement.
- Ways to align your brand purpose with business goals to unlock transformation.
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(1)MaddieGeneux.jpg)
