Tracks Venues

In this session...

The Rise of Agentic Marketing: Learn about the future of agentic AI and how it will transform marketing from a pioneer in enterprise data & AI - Vivek Vaidya. Vivek is the co-founder & CTO of Symmetri, and previously built, scaled and sold Rapt (Microsoft), Krux (Salesforce) & Habu (LiveRamp). Discover why AI agents are becoming revenue-generating assets, not just automation tools. Vivek reveals how brands are deploying specialized agent workforces that collaborate, trade insights, and compound value autonomously.

What You'll Learn from This Session...

  1. Agentic Marketing
  2. AI Agents
  3. AI-Driven Customer Experiences

Presented with


Speakers

Michael Gewirtzman Global Vice President, Programming Advertising Week
Vivek Vaidya Co-founder & CTO Symmetri

Event Details

Event Type Interview

Track  Attention Economy