Highlights Calendar Speakers
New York 2025
Tracks Venues
Advertising Week New York 2025
Trust at Scale: Building Trust and Connection in the Digital Age
Wednesday, 08 October at 1:50 PM
Insights Stage
Sophie Mackie
Jason Taylor
Brand Connection & Identity

In this session...

How do you reach 1 in 2 American adults while maintaining an authentic connection? Jason Taylor, CRO of Gannett's USA TODAY NETWORK, explores how combining national scale with hyperlocal trust creates competitive advantage. Discover how AI-powered personalization, transparent measurement, and award-winning journalism transform digital advertising—where trusted publishers become brands' most valuable partners and performance meets purpose.

What You'll Learn from This Session...

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Presented with


Speakers

Sophie Mackie Global Head of Sales Advertising Week
Jason Taylor Chief Revenue Officer Gannett USA TODAY Network

Event Details

Event Type Interview

Track  Brand Connection & Identity 

View Track
100 Broadway, 14th Floor,
New York, NY 10005
info@advertisingweek.com
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