In this session...
What does it truly mean for a brand to show up authentically in today’s media landscape? This session explores how agencies and brands are navigating new terrain with a more discerning consumer base — one that seeks genuine storytelling and real-world resonance. From finding the right brand ambassadors to crafting campaigns that feel natural rather than staged or overly produced, we’ll unpack what it takes to build trust and connect with audiences through modern advertising channels.
What You'll Learn from This Session...
- How brands can build authenticity in advertising: Learn how to earn trust through genuine storytelling, transparency and real-world relevance, rather than relying on polished, overproduced campaigns.
- The role of brand ambassadors & influencers: Work with voices that authentically reflect your brand’s values and audience, as the right partnerships build trust and the wrong ones can erode it.
- Evolving consumer expectations: Understand how today’s more discerning audiences interact with content, and how brands and agencies must adapt their strategies across modern media channels to stay credible.
