In this session...
Since its inception over 40 years ago, MAC Cosmetics has stood for All Ages, All Races, All Genders. And similarly, e.l.f. Beauty stands with every eye, lip, and face, supporting individual expression, empowerment, and human rights. These aren’t simply taglines, but a way of doing business. These two massive beauty brands are trailblazers in inclusivity, and they aren’t changing anytime soon.
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In fact, both brands recently earned the prestigious Certified Inclusive Brand* distinction in the 2025 SeeMe Inclusivity Index for Beauty for their leadership in driving inclusion in the beauty industry. SeeMe Index, a responsible AI company, will share how its inclusivity measurement and certification process shines a light on brands like M.A.C and e.l.f. Beauty. And both brands will give examples of how their inclusive marketing strategies drive meaningful business results, along with a sense of empowerment and belonging for their consumers.
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What You'll Learn from This Session...
- How inclusive campaigns directly drive consumer engagement and business growth
- How representation builds brand loyalty by creating a deeper sense of belonging for consumers
- Why accountability matters and how tools like SeeMe Index help push the industry forward
