In this session...
The modern CMO is transforming and expanding – defined by AI’s upending of organizational structures, the unification of brand and performance, and pressure to be both the rational and inspirational voice of the consumer. Those gaining C-Suite influence share a common trait: they’re increasingly commercially minded. Hear from marketing leaders on how they’re rising to this challenge by upskilling teams or rewriting remits; making the right technology bets; and putting culture at the center of their strategies.
What You'll Learn from This Session...
- CMO is no longer a static role – marketers increasingly need to answer to many stakeholders, expanding their remit to become chief growth officers, oversee revenue teams, and integrate communications with marketing
- AI will land on marketing org charts soon; marketers need to upskill as a result
- More marketers are becoming culture curators and building out new capabilities and functions as a result
