In this session...
Marketers strive to balance 'Brand & Demand,' but how to connect and measure? Join Gopuff, a demand master building a lifestyle brand, and the U.S. Soccer Federation, a passion powerhouse driving fan action for the 2026 World Cup, alongside M+C Saatchi Performance & AppsFlyer. Discover strategies to transform disconnected data into opportunities, using AI and holistic measurement to prove how brand investments create profitable demand, and vice-versa. Hear from leaders on different journeys, yet tackling similar challenges.
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Marketers understand the importance of balancing ‘Brand & Demand’, connecting data and breaking down silos, though this is often easier said than done. Find out how Gopuff and the U.S. Soccer Federation are overcoming these challenges as they join M+C Saatchi Performance & AppsFlyer to discuss connecting ‘Brand and Demand’ to drive omnichannel growth.
Hear how these innovative organizations are moving beyond channel-centric tactics to deliver a winning combination of profitable user acquisition and brand building with passion. Discover how this approach enables them to overcome pain points by setting customer-first business goals that inspire audiences, connect fragmented customer journeys, unify disparate channel data points, and measure growth holistically.
The panel will touch on testing AI, from brand visibility to creative solutions, and while mobile forms a vital connective thread throughout customers’ lives, all channels, from CTV to DOOH, must pay back.
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What You'll Learn from This Session...
- Breaking Down Silos: How a unified measurement strategy creates a "single source of truth" that aligns marketing, product, and data teams around customer journeys.
- Combining Brand and Demand for growth: Profitable user acquisition and brand building with passion is the recipe for success.
- Mobile Connects: The role of mobile and apps is a connective tissue between the customer and the brand.
- Testing Innovation: How to start harnessing AI through testing, from GEO and creative solutions to measurement.
