In this session...
By bringing fresh creativity and telling brand stories in ways brands can’t on their own, creators have transitioned from product reviewers to true marketing consultants. Helping brands stay relevant, generate buzz and tap into culture isn’t just a one-off campaign engagement, but a long-term relationship built on trust and goal alignment. In this session, we’ll discuss ways to optimize performance with brand and creator partnerships.
What You'll Learn from This Session...
- In contrast to traditional advertising, consumers see creators as people just like them who they can connect with authentically and receive genuine product recommendations
- Brand campaigns that include creators perform better due to enhanced authenticity, targeted reach and higher engagement
- Partnership ads between brands and creators are one of the most performant and transparent ways to run ads with Meta
.png)
