In this session...
Join Bayer, Spotify, and The Trade Desk as they explore how brands can integrate programmatic audio into the omnichannel mix —reaching new audiences, unifying messaging, and proving performance. Discover why audio deserves a permanent spot on your marketing playlist — and why this playbook is worth hitting repeat.
What You'll Learn from This Session...
- Audio is an essential daily companion for people and helps advertisers reach new audiences throughout their day.
- Audio is the best value play for brands on the Open Internet.
- Think omnichannel, not multichannel — integration beats fragmentation.
