Tracks Venues

In this session...

AI is changing the advertising industry. AI promises speed, scale, and personalization—but what happens when low-quality content floods the internet and misrepresents brand values or when content lands in unsuitable contexts? In this session, you’ll learn how leading brands and agencies are navigating the dynamic and evolving digital media landscape —using AI to enhance brand integrity, promote trust, and drive meaningful optimization and performance at scale.

What You'll Learn from This Session...

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Presented with


Speakers

Marc Grabowski Chief Operating Officer Integral Ad Science
Jay Altschuler Senior Vice President, Global Media and Agency Relations Mastercard
Amy Lanzi CEO Digitas NA

Event Details

Event Type Session

Track  Advances in AdTech