In this session...
Kolkata Chai Co. turned a family tradition into a cultural movement—one cup at a time. Hear how this NY favorite built a brand with soul. This panel dives into the art of storytelling, connecting with local communities, and turning cultural capital into conversion.
What You'll Learn from This Session...
- Understand how to authentically engage with local communities through strategic brand initiatives
- Learn strategies for building brand loyalty through cultural storytelling and community connections
- Examine how to scale a local brand while maintaining authenticity
