In this session...
SMBs face rising ad costs, shrinking reach, and cookie deprecation making customer acquisition harder. As inflation impacts spending, they need new revenue streams.
Mark Grether, SVP of PayPal Ads, will explore how PayPal is reimagining advertising by turning SMBs into both ad buyers and publishers. Using transaction insights, PayPal's tools like Storefront Ads create an ecosystem where small businesses can monetize sites and acquire customers with precision.
View More
Small and mid-sized businesses (SMBs) face mounting challenges: rising ad costs, shrinking organic reach, and cookie deprecation making customer acquisition harder than ever. As inflation impacts spending, SMBs need new revenue streams.
In this fireside chat, Mark Grether, SVP of PayPal Ads, explores the evolving advertising landscape for SMBs, why traditional approaches fail, and how PayPal is reimagining advertising by turning SMBs into both ad buyers and publishers. Using transaction-based insights, PayPal's transaction graph, frictionless onboarding, and tools like PayPal Storefront Ads, they're building an ecosystem where small businesses can monetize sites and acquire customers with precision and ease.
View Less
What You'll Learn from This Session...
- Traditional advertising methods are failing SMBs as costs skyrocket and reach plummets in the post-cookie era. How can advertisers, brands, and SMBs utilize transaction data to inform campaigns?
- SMBs must master the dual challenge of acquiring new customers while creating fresh revenue from existing assets and need new tools to grow.
- how transaction insights unlock targeted advertising that delivers measurable results and turns every business into a revenue-generating publisher.
