Tracks Venues

In this session...

Connection today is built in the moments that matter—across screens, shelves, and shared culture. This conversation explores how brands are creating emotionally resonant, consistent experiences that inspire trust and loyalty, meeting consumers where they are—from retail shelves to digital screens.

In today’s fragmented media and retail landscape, consumers expect more than just convenience—they seek relevance, resonance, and consistency. This session brings together marketing leaders to explore how brands are fostering emotional connections at every point of interaction, from immersive digital campaigns to the physical shelf. We’ll dive into the strategies that turn transactional touchpoints into meaningful moments, and how aligning creative, media, and retail execution can drive both trust and long-term loyalty. View Less

What You'll Learn from This Session...

  1. Best practices for meeting consumers across platforms—from in-store to online
  2. Tactics to turn fleeting interactions into lasting brand loyalty
  3. The role of cultural relevance in building trust and emotional resonance

Presented with


Speakers

Alia Seraj Director, Partner and Enterprise Marketing - Devices and Services Google
Hilary Fischer-Groban Senior Director of Global Brand, Insights and PR Tripadvisor
Sally Barton Marketing Excellence Lead U.S. Mondelez Internationals
Kim Bryson Head of Enterprise Sales T-Mobile Advertising Solutions

Event Details

Event Type Session