In this session...
The real, uncensored, behind the scenes story behind the planning and execution of the first-ever concerts at the Iconic Field of Dreams Movie Site in Deyersville, Iowa. These once in a lifetime concerts were headlined by 3-time Grammy Award winning country superstar Tim McGraw and multi-platinum selling rock band Nickelback. Hear from the concert's promoters, the local officials, and members of the production team that helped negotiate these deals and bring these ground-breaking concerts to life.
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What does it take to plan and execute the first ever full day concerts from a iconic location that has never held a concert of any kind before? How do you negotiate a multi-year exclusive deal for the rights to hold a shows there? What type of local government support will you need and how do you get it? What type of infrastructure will you need to bring in? How do you convince investors and sponsors to support a first of its kind event? What role will social media and the potential of streaming rights distribution deal play in our story? How do you build a concert brand that you hope will become as iconic as the location of the concert itself?
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What You'll Learn from This Session...
- What does it take to plan and execute the first ever concerts at the Field of Dreams Movie site?
- If you build it, would they really come? - producing a concert with assumptions that people will come out based on a quote in the movie..
- Insight and strategies that US Concert Agency and it's partners used to help build a concert and festival brand around the iconic Field of Dreams Movie Site intellectual property
- How US Concert Agency used the Field of Dreams Concert Brand to increase partnership activations and maximize potential revenue
