In this session...
As creator agencies are experience consolidations, buyouts, and mergers with bigger shops - it’s clear that influencer marketing is beyond a passing footnote. Many brands navigating this new chapter have been hiring agencies of record to guide them to success in the creator economy. How can these creator AOR’s benefit marketing strategy and deliver results with impact? Join this discussion to learn more about the rewards and challenges of this dynamic, as well as what brands and marketers should look for in a creator AOR.
What You'll Learn from This Session...
- Provide agencies looking to become creator AORs with the tools they need to make space for themselves within the landscape
- Introduce brands to the benefits of sourcing this work to AORs
- Illustrate best practices for establishing a Creator AOR dynamic, as well as both red and green flags to watch out for
