In this session...
If you want to build an identity graph using third-party data, you’re stuck choosing between bad options. Deal with gaps in coverage from a single vendor solution, overpay for overlapping vendors, or struggle with complex home-grown systems.
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In this session, discover how enterprises and media networks are building, owning, and activating multi-vendor identity graphs that they own in Snowflake with a composable approach that maximizes coverage, minimizes costs, and unlocks use-cases across 250+ channels. Learn why building your own graph beats buying a black-box solution, and get the playbook for turning scattered customer data into money-making audiences.
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What You'll Learn from This Session...
- Understand the opportunities and challenges in building a multi-vendor identity graph
- Learn how to build and activate a composable identity graph that is maximizes data coverage and minimizes cost
- Practical advice on how to evaluate, build, and activate your own identity graph
