In this session...
For brands, finding the perfect match means more than just reaching an audience — it’s about reaching the right audience in the right context. Hill’s Pet Nutrition has built its strategy on doing exactly that, connecting with pet owners through precision targeting while still leveraging the scale and impact of TV.
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This conversation will spotlight Hill’s approach as a case study in what happens when a brand finds its perfect match between evolving consumer behaviors and advertising strategies built on data, precision, and performance.
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What You'll Learn from This Session...
- How Hill’s uses Addressable and Converged TV solutions to reach pet lovers
- How the brand measures real outcomes across both awareness and conversion
- How Hill’s’ use of addressable TV has evolved over time
