In this session...
In a landscape where everyone’s chasing cultural relevance, music remains the most immediate and emotionally resonant signal of what’s next. This fireside chat explores how brands can move beyond transactional media buys to build real equity by investing in the creators driving culture forward. With deep roots in cross-cultural music scenes and a platform built to spotlight emerging talent, SoundCloud offers advertisers a more authentic path into culture,especially with Gen Z and Gen Alpha audiences who engage with music as identity, not background noise.
What You'll Learn from This Session...
- How early-stage music creators are shaping the future of advertising and why partnering with them early pays off
- Why music deserves a bigger role in brand strategy, not just as a soundtrack but as a signal of what a brand stands for
- SoundCloud’s creator pipeline as a competitive advantage offering brands access to raw, influential voices before they hit the mainstream
- How to meet Gen Z and Gen Alpha where they are–listening differently, engaging deeply, and expecting more from brand partnerships
- Why culture isn’t something you can buy; it is something you can earn, through proximity, consistency, and respect
