In this session...
As marketers navigate persistent economic uncertainty, stop dwelling on the unknown and focus on the media and measurement strategies proven to drive business growth. Join InMarket’s CRO Trina Rizzo as she discusses how performance media, immersive and dynamic creative experiences, high-growth audiences, and real-time measurement and optimization help marketers achieve greater incremental outcomes in uncertain times – a proven formula for accelerating measurable results.
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As marketers navigate persistent economic uncertainty, stop dwelling on the unknown and focus on the media and measurement strategies proven to drive business growth. Join InMarket’s CRO Trina Rizzo as she discusses how performance media, immersive and dynamic creative experiences, high-growth audiences, and real-time measurement and optimization help marketers achieve greater incremental outcomes in uncertain times – a proven formula for accelerating measurable results.
A digital marketing expert, InMarket’s CRO Trina Rizzo brings 20+ years of experience in the industry, including leadership roles at InMarket, MaxPoint, CondeNast and TravelZoo. As CRO of InMarket, Trina has played a pivotal role in helping hundreds of leading brands create and measure powerful digital marketing experiences that drive growth.
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What You'll Learn from This Session...
- Proven performance media strategies for driving real-world impact, including incremental visits, sales and return on advertising spend (iROAS)
- The high-growth audience segments, like the Movable Middle and Most Valuable Customers, you might be missing out on
- Fueling greater efficiency and maximizing outcomes with real-time measurement and optimization
