In this session...
Great advertising is great content. Viewers no longer separate ad breaks from programming—they judge the full experience. This panel brings together leaders from across media and entertainment to explore how advertisers, broadcasters, and streamers are aligning linear scale with CTV precision. We’ll discuss how premium environments, contextual relevance, and consistent storytelling can turn ads into content audiences actively want to engage with.
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We’ll explore which tools and technologies still deliver real impact, which are losing relevance, and how AI is shaping the next chapter of TV advertising.
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What You'll Learn from This Session...
- Why linear and CTV work best together—and how to bridge the gap.
- How to make advertising feel like part of the content, not a break from it.
- Why discoverability is the new prime time.
- What’s next: AI, addressability, and building trust across platforms.
