In this session...
Big promotions come with big potential… and big questions. How do you design multi-million-dollar prizes, athlete or sponsorship incentives, and NIL bonus structures that excite fans without breaking your budget?
In this panel, leaders from top brands and sports organizations will share how they use risk management as a growth strategy, turning promotions and event protection into tools that drive revenue, fan engagement, and measurable impact.
Risk isn’t the problem. It’s the accelerant.
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Big promotions come with big potential… and big questions. How do you design multi-million-dollar prizes, athlete- or sponsorship-performance incentives, or NIL-related bonus structures that excite fans and partners without breaking your budget? And how can you leverage event risk management and outcome-based promotions not just to protect against loss, but to drive revenue and engagement?
In this moderated panel, leaders from top brands and sports organizations will share how they’re reframing risk: not as something to avoid, but as a growth strategy. From structuring fan-facing campaigns to building athlete ambassador and NIL programs, panelists will explore how the right risk management tools can unlock new levels of creativity, confidence, and ROI.
Expect real-world examples and practical insights on how to use promotions, performance-driven incentives, and event protection to deepen fan engagement, maximize sponsorship impact, and fuel measurable growth.
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What You'll Learn from This Session...
- Brands and teams that embrace risk management early can unlock bolder promotions, more innovative sponsorship activations, and stronger NIL programs without compromising financial security.
- Performance-based incentives tied to athletes, teams, or sponsorships drive deeper engagement, and with the right protections in place, they can scale sustainably.
- Solutions such as prize indemnity insurance coverage for high-value promotions may allow marketers to move faster, test bigger ideas, and elevate activations.
- When fans win big, brands win. Using conditional probability enables brands to get more out of contests and sweepstakes.
- As expectations rise across sports and entertainment, the most successful campaigns will be the ones that balance creative ambition with smart risk planning.
