In this session...
AI is rapidly reshaping marketing, but without human grounding it risks sameness, eroded trust, and poor decisions. In this session, leaders from GWI, TikTok, and Razorfish share how to use AI to elevate creativity, storytelling, and differentiation while driving growth and confidence. They’ll explore the shifts redefining AI in marketing, how leadership is responding, and what effective AI looks like when machine intelligence is guided by human insight.
What You'll Learn from This Session...
- Ground AI in human insight to avoid generic stories and build consumer trust.
- Learn practical ways to reframe AI as a growth driver by balancing speed with substance.
- Apply a shared “language of the customer” to strengthen trust, relevance, and originality as AI adoption expands.
