In this session...
Audio is not just background noise. Advertising in audio channels remains one of the most powerful drivers of attention, engagement, and performance. As consumers spend more time with on-the-go media, brands face a crucial question: Can audio deliver measurable business outcomes? In this session, Larry Linietsky, Principal of Audio Business Development from Amazon Ads, will explore how audio is evolving and how Amazon DSP is poised to redefine the future of the industry.
What You'll Learn from This Session...
- Learn where audio fits in your customer journey, from awareness to performance, and test reallocating a portion of your budget to audio to drive incremental reach.
- Explore how Amazon DSP and Spotify can help you identify and reach specific audiences at scale, combining first-party insights with contextual precision to maximize relevancy.
- Go beyond impressions: set up KPIs for engagement, conversions, and brand lift. Use the data-rich measurement capabilities in programmatic audio to prove results and optimize future campaigns.
