In this session...
What does it take to reimagine and revitalize the biggest events in pop culture? Join us as we explore the power of live tentpoles in today's media landscape, how to reinvent fan favorites, the ways to maintain the creative integrity of a show while incorporating brand integrations and sponsorships, and how to approach live events and fan engagement through the lens of streaming.
What You'll Learn from This Session...
- How to adapt and revitalize large-scale, iconic events for the unique demands of the streaming world in a crowded media landscape
- Best practices for seamlessly integrating brand partnerships without compromising artistic vision and rethinking cross-platform marketing and monetization strategies
- Insights into how live tentpoles are critical to generating a shared cultural moment and creating a sense of urgency and community that VOD cannot replicate
