In this session...
What separates good marketers from great ones? It’s not just data, creativity, or even strategy — it’s an unmatched understanding of their customers. This interview explores why the most effective marketing teams don’t just study customer behavior; they design their own workflows, processes, and decision-making frameworks around it.
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Whether you're B2B, B2C, or somewhere in between, you’ll leave with a clear understanding of how to close the gap between your brand and your buyer by aligning marketing operations with the real-world experience of your audience.
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What You'll Learn from This Session...
- Culture Eats Strategy — Especially with AI To harness AI effectively, organizations must culturally adopt workflow thinking. Embedding customer-centricity into teams, tech stacks, and mindsets, not just campaigns — is the next competitive edge.
- Empathy + Data = Real Insight Many marketers over-index on dashboards and surveys but miss the human layer. True understanding comes from blending data with on-the-ground empathy, using unconventional methods like shadowing and ethnographic research.
- Deep Workflow Understanding Drives Impactful Marketing Marketing strategies are most effective when they’re rooted in the real, everyday workflows and contexts of the customer.
