In this session...
The landscape of major life decisions has shifted dramatically. Where once we sought counsel from trusted loved ones or professionals, social media now often serves as the first port of call, even for the most critical choices. If consumers are turning to Reddit before their doctor's visit, how can brands, particularly those in high-stakes sectors like health and home buying, leverage this direct-to-social trend to cultivate brand power and influence?
What You'll Learn from This Session...
- How social media has changed buying and decision making behaviors.
- How brands can leverage social media and other marketing tactics to help influence consumer purchasing.
- How influence can impact all industries, even the most complex.
