In this session...
“There’s money to be made in opening up about and normalising menopause… This presents a significant opportunity for brands—but it’s a category that must be intimately understood in order to operate in.”–Vogue Business
Menopause directly affects the critically important audience of women ages 35+ who make 70-80% of purchasing decisions, $31.8 trillion globally (Nielsen). This presents enormous opportunity for brands to address this previously taboo topic and become an appreciated resource.
What You'll Learn from This Session...
- “Women are increasingly making economic decisions for their families and have 70-80% influence on all consumer spending.” – Nielsen, 2024. This panel will dive into the importance of this audience for all consumer brands.
- This panel will explore how brands can authentically be part of the conversation.
- Marketers will gain an understanding of how to bring the lessons to their teams and initiate strategies for this audience.
