In this session...
This panel will share lessons from a Panera, Digitas, and Variety influencer-driven campaign around one of pop culture's biggest nights with fashion, style, and croissants.
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Panera partnered with Variety to drive buzz and excitement for its new Croissant Toast Sandwich and clutch bag, aligned to fashion's biggest night. The partnership consisted of a three-part content drop organically weaving in the Croissant Clutch, plus alignment to Variety viral coverage of a 2025 famous event.
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What You'll Learn from This Session...
- How to harness existing hallmark moments for brand recognition.
- How to use innovative thinking to combine brands with new sectors.
- How to engage with influencers in new and dynamic ways.
