In this session...
Every major societal institution has some sort of scam culture in its bones. Politics, religion, art, technology – and advertising is no exception. In fact, the business of marketing ironically has a questionable reputation in the greater world. Many consider it dishonest or inauthentic, but the profession also has the responsibility of fairly and effectively selling, for the growth of… well, every other single business. So let’s explore the nature of scam culture, and where it lives (and doesn’t actually live) in marketing, and how to infuse integrity into your messaging to improve the future of all business.
What You'll Learn from This Session...
- Define scam culture as it applies to any business, and see where it truly lives in the culture of adland
- Unpack the industry’s relationship with scam culture – where we condone and where we reject it
- How to look at brand ethics and integrity through the societal lens of ad culture, to determine strategy and new directions
