In this session...
From sunsets to passport stamps, travel creators make it look effortless - but the reality is far richer. This panel peels back the curtain on their secret lives: how they build trust, balance authenticity with brand deals, and turn wanderlust into business. Moderated by LOST iN co-founder Jon Skogmo (ex-Jukin Media of FailArmy), creators like Jeremy Jacobowitz (Brunch Boys), Marissa Meizz (No More Lonely Friends) and more share origin stories, brand partnerships, business strategies, and the realities you don’t see.
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From picture-perfect sunsets to passport stamps and local delicacies, travel creators make it all look effortless-but behind the camera, the reality tells a much richer story. This panel peels back the curtain on how today’s travel storytellers build trust with their audiences, balance authenticity with brand partnerships, and turn wanderlust into thriving businesses. Moderated by Jon Skogmo, founder of LOST iN and former founder of Jukin Media (home to viral UGC brands like FailArmy), the conversation will spotlight creators like Jeremy Jacobowitz (Brunch Boys) and Marissa Meizz (No More Lonely Friends) and more. Attendees will hear candid insights into origin stories, how creators transform content into sustainable careers spanning e-commerce, product collaborations, hosted trips and live events. And brands will learn how they must think far beyond pretty posts to connect with creators highly engaged audiences.
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What You'll Learn from This Session...
- Driving Trust Through Authenticity: Brands must understand that the most impactful partnerships are those that feel organic and aligned with a creator’s authentic voice-not forced integrations.
- Beyond Pretty Pictures: The Business of Travel Content: From e-commerce and product collabs to hosted trips and live events, travel creators are diversifying revenue streams and redefining what it means to build a brand in the creator economy.
- Culture Moves at Creator Speed: Creators operate like modern newsrooms - reacting in real time to trends, travel opportunities, and cultural moments. For brands, this means collaborating with creators who can engage audiences at the speed of culture, far
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