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In this session...

In today's challenging market, brand success depends on investing in meaningful conversations with consumers to shape your message and understand the consumer’s needs. Backed by research from Kantar, this session uncovers how conversations with customers on Reddit drives brand growth over time for Financial Services brands, connecting advertisers with an unduplicated, leaned-in audience at scale. Learn which strategies help brands build stronger long-term performance, and why Reddit is an essential force in the media mix.

Today’s marketing environment isn’t focused on just reaching audiences but driving sustained brand growth over time. Reddit stands apart as a platform where conversations shape decisions, giving advertisers a unique opportunity to tap into a passionate, unduplicated audience found nowhere else. Teaming up with Kantar, we’ve uncovered how Reddit contributes to long-term brand performance within the Financial Services sector, isolating its impact inside the broader media mix. Join us to discover which tactics deliver outsized brand lift, why meeting redditors at their most leaned-in moments is so effective, and how to harness the power of conversations for long-term growth. View Less

What You'll Learn from This Session...

  1. Understand Reddit’s unique role in driving brand growth over time within the media mix.
  2. Learn which tactics most effectively improve long-term brand performance.
  3. Discover how to connect with highly engaged, unduplicated Reddit audiences to maximize impact.

Presented with


Speakers

Nicole Jones Chief Media Commercial Officer Kantar
Dennis Cardoso Senior Director, Global Marketing Science Reddit
Maria-Angela Sanzone Head of Paid Social JPMorgan Chase

Event Details

Event Type Session