In this session...
In today’s fragmented landscape, CTV is uniquely home to unskippable cultural moments. It delivers both brand connection and measurable outcomes for marketers under pressure to prove business impact.
Join Jessica Shapiro, CMO of LiveRamp, and Carmela Fournier, VP at Comcast Advertising, for a fireside conversation on how marketers can leverage CTV’s premium environment, local targeting, and collaborative measurement opportunities – including clean rooms – to reach more audiences and deliver real business results.
What You'll Learn from This Session...
- Target the right audiences during live sports, events, and cultural moments to create relevant, emotionally resonant campaigns.
- Activate premium video through trusted partnerships that deliver measurable brand and business outcomes.
- Leverage data collaboration to prove impact across fragmented TV and digital ecosystems.
