In this session...
With marketing budgets under increasing scrutiny, optimizing every dollar spent is critical.In a perfect world, marketers would have complete visibility into campaign performance, enabling real-time optimization and maximizing ROI. However, the diverse media landscape leads to fragmented buying and measurement approaches, resulting in disparate data and siloed systems that hinder effective decision-making.
Hear how experts across the industry effectively use measurement tools to make impactful decisions when it matters most.
What You'll Learn from This Session...
- Measurement tools connect data and give you confidence your marketing spend is paying off
- Telling the story that matters most to stakeholders
- Why brand campaigns still matter even when budgets are shrinking
- Using AI, technology, and automation to drive workday efficiency
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