In this session...
Facing challenges like economic uncertainty, fragmented shopping patterns, and an increasingly saturated media landscape, it’s critical for marketers to truly understand the impact of every advertising dollar spent. A robust, real-time measurement approach ensures marketers better assess the real-world outcomes driven by their advertising efforts, while driving incremental business growth.
What You'll Learn from This Session...
- Modern Measurement - A Sea of Change - Today's Marketing challenges require new solutions
- MMM Alone is Not Enough - It undervalues targeted media, overweights broad reach, and wastes millions
- New Approaches & Solutions are Needed - Marketers must leverage AI- powered, real-time, unified measurement
