In this session...
The business of influence is no longer confined to social feeds. Creators are jumping from social to securing bigger deals in culture. As creators continue to infiltrate all aspects of marketing, we look at the business of influence and its impact on top-of-the-funnel brand storytelling. And what the playbook looks like for brands and agencies so they are equipped with the tools and knowledge to successfully scale without compromising creativity, brand safety, and performance.
What You'll Learn from This Session...
- How to effectively scale creator partnerships
- How to safeguard brand safety while scaling creator partnerships
- What to look for in tools and technology when it comes to finding the right partners
