In this session...
Join the senior marketers from Fidium and creative hot-shop Bray & Co as they share how their partnership has in a short time produced record results for the Fidium business, all centered around a creative approach that broke the category mold and produced one of the most effective campaigns of the year.
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In a crowded category where most brands blur together, Fidium and their creative agency of record Bray & Co chose a different path, one that flipped category conventions. In just a short time, this partnership has delivered record business results for Fidium, proving that creative really does move people and drive growth.
Built on mutual trust, shared aspirations, and a willingness to encourage brave creative, this session will showcase the collaboration that fueled their 2025 growth, explore the creative thinking that redefined what fiber internet marketing could look like, and unpack why one of the year’s most effective campaigns is also one of its most creatively daring. Speakers include Meghan Woodlief, VP of Marketing at Fidium, Peter Sternberg, Director of Consumer Marketing at Fidium, Kelly Mertesdorf, EVP of Creative Strategy at Bray & Co, and Peter Bray, Executive Creative Director and Founder of Bray & Co.
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What You'll Learn from This Session...
- Breaking the mold wins the market.
- The proof you need that creativity moves the needle.
- Client / Agency partnership is a growth accelerator.
