In this session...
Memes aren’t just content—they’re a cultural language. A 2024 study by Doing Things and Kantar found memes rank #2 among A18–24 for most-enjoyed online content. In this interactive session, the team behind Overheard, Recess Therapy, and MiddleClassFancy will unpack the anatomy of memes and viral video, decode what drives shareability, and guide attendees through hands-on exercises to create authentic, trend-savvy content that builds community and drives impact.
View More
Memes aren’t just content - they’re a cultural language. A 2024 creator study from Doing Things and Kantar Research found that memes rank #2 among A18–24 for most-enjoyed online content (#6 overall), alongside other forms of viral video. In this session, the team behind creator brands like Overheard, Recess Therapy, and MiddleClassFancy will break down the anatomy of these culturally relevant memes in both static and video formats, decode what drives virality, and guide attendees through hands-on exercises to create content tailored to their own brand voice. Gain an inside look at what makes content truly shareable in today’s attention economy, and how to turn insights into execution.Whether you’re launching a campaign, promoting a show, or sparking everyday engagement, you’ll leave with a practical toolkit to spot cultural signals and trends before they peak; create meme and video content that feels authentic- not forced; and and drive measurable impact.
View Less
What You'll Learn from This Session...
- Memes and Video are Modern Cultural Currency: Learn why memes rank among the most-consumed content for young audiences and how they function as a shared cultural language that drives relevance.
- Driving Culture and Virality: Understand what makes memes and video content spread-timing, tone, and cultural resonance-and how to apply those principles to brand storytelling.
- Turning Trends into Moments: Gain a toolkit to spot emerging cultural signals, create authentic meme/video content, and turn shareability into measurable brand impact
