In this session...
Why does a song from 20 years ago still spark instant emotion - and why are brands tapping into that more than ever? This 30 minute panel brings together Warner Chappell Music and Paradise to explore how nostalgia has become one of the most powerful tools in modern marketing.
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Why does a song from 20 years ago still spark instant emotion – and why are brands tapping into it more than ever?
This panel brings together Warner Chappell Music and Paradise to explore nostalgia as one of the most powerful tools in modern marketing. From Warner Chappell’s catalogue, we’ll look at how sync and placement of iconic tracks connect instantly with audiences, the state of licensing, and how music supervisors leverage memory as a marketing device.
From Paradise’s side, we’ll examine how nostalgia shapes advertising, through retro cues, cultural callbacks, and music-led storytelling that helps brands cut through and create unforgettable campaigns. Expect insider stories, case studies, and debate on why nostalgia works, where it works best, and how to harness it without feeling retrograde.
A must-attend for anyone in advertising, brand strategy, or music who wants to unlock the emotional currency of looking back to move forward.
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What You'll Learn from This Session...
- Nostalgia is a shortcut to emotion – Songs from decades past trigger instant recognition and emotional recall, giving brands a powerful way to connect with audiences on a deeper, more memorable level.
- Music is the anchor – With catalogues like Warner Chappell’s, sync and placement of iconic tracks are becoming essential tools for marketers and music supervisors who want to leverage memory as a driver of brand engagement.
- Nostalgia done right drives relevance – From Paradise’s creative lens, retro cues and cultural callbacks aren’t about looking backwards; they’re about using music-led storytelling to cut through noise, spark conversation, and create campaigns that feel bo
