Tiara Puglisi

Tiara Puglisi is Director of Brand Marketing for The Sims Franchise at EA. Since joining Electronic Arts (EA) in 2020, she has driven the evolution of The Sims franchise, expanding its cultural relevance for a new generation. Under her leadership, The Sims achieved unprecedented growth across top platforms and significantly boosted the brand’s awareness and relevance.

Previously, Tiara led award-winning campaigns at agencies like R/GA, Anomaly, and Argonaut, with her work for Planned Parenthood earning Fast Company’s World Changing Ideas recognition in 2020.

Outside of work, Tiara is a mom (both kids and dogs), avid runner, and passionate foodie.