Isabela Albero

Isabela Albero is the Managing Director at T&Pm for Electronic Arts, overseeing EA's Sports and Lifestyle portfolio, including iconic franchises like Madden and The Sims. With over 18 years of experience across full-service and media agencies, she has led global strategies for top brands like Nike and Audi, earning multiple awards for her work, including Cannes Lions, Effie Awards, and Festival of Media. Isabela is passionate about the intersection of gaming, entertainment, and innovation, with a focus on creating meaningful experiences for players around the world.