In this session...
As artificial intelligence increasingly drives decision-making across industries, understanding and addressing bias in AI is crucial for uncovering the unseen and underrepresented consumer. This panel delves into the challenges and solutions associated with AI bias, exploring how it affects consumer insights, marketing strategies, and overall brand perception. Join Group Black's Chief Growth Officer, Cavel Khan and other industry leaders as they discuss the hidden biases that can skew data analysis and impact decision-making, and share strategies for developing more equitable and inclusive AI systems.