In this session...
Businesses and brands seeking to reach and activate Gen Z and professional creators can now create unparalleled engagements with VSCO's massive creative community on its new Brand Engagement Platform. VSCO CEO, Eric Wittman, joins Advertising Week Global President, Ruth Mortimer, to discuss the changing landscape of brand awareness, unlocking a global community of creator engagement, and the future of sponsored storytelling.
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Explore the launch of VSCO’s new Brand Engagement Platform and its impact on the advertising industry, particularly for brands and agencies seeking new ways to engage audiences at the top of the awareness funnel. This platform bridges the gap between brands, VSCO’s highly engaged creative community and a massive in-bound audience to generate brand awareness, one-of-a-kind engagement and develop high-quality branded content.
The BEP positions VSCO as a key player in visual storytelling and brand engagement while offering brands and agencies the flexibility and reach needed to meet diverse goals and drive measurable results.
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What You'll Learn from This Session...
- Our goal with the Brand Engagement Platform is to create a platform where brands, creators, and audiences engage seamlessly, benefiting from our massive audiences of over 200M users.
- Brands get unprecedented access to our Gen-Z audience of millions to drive top of funnel awareness with fully-branded mobile and web display ads campaigns.
- With branded product integrations and photo challenges, millions of creators can interact with the brand, will generate high-quality branded content, and will share their creations to drive additional earned media on and off platform.
- Brands like Liquid I.V. are already using the platform to drive awareness and generate branded UGC. In August, LIV got over 225M brand impressions across our platform and enabled millions of engagements with their branded photo preset campaign.
- Solutions are tailored to the brand with flexible media buy tiers, additional options to boost awareness and engagement, package savings, and custom product integrations available.
