In this session...
Next Broadcast Media presents a panel on expanding your reach beyond the US! Join this session to explore fast-growing international podcast markets - learn how to unlock new opportunities, and hear best practices for running effective global campaigns. Our panel will share strategies for balancing local relevance with a unified brand message and leveraging new tech like AI to boost your ROI.
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As podcasting continues to grow globally, markets outside the US are seeing some of the highest audience engagement and diverse content. Regions like MENA, Europe, and South Africa are quickly becoming essential for advertisers and creators. This panel will explore how consumption trends differ across these regions, what opportunities exist for brands looking to reach international listeners, and how to adapt your strategy for success. Our experts will share insights on balancing local cultural relevance with a consistent brand voice and how to leverage new technologies, like AI and data analytics, to drive results. Whether you want to expand your brand's reach or connect with new podcast audiences, this session will provide actionable takeaways for navigating the next frontier of podcasting.
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What You'll Learn from This Session...
- Unlock New Global Markets: Learn which regions outside the US are experiencing rapid podcast growth and high engagement, and discover untapped opportunities that can elevate your brand's international reach.
- Tailor Your Global Strategy: Understand how consumption habits differ worldwide and what this means for advertisers looking to optimize campaigns beyond the US market.
- Navigate Global Advertising Challenges: Gain insights into managing language barriers, cultural nuances, and legal considerations while maintaining a consistent brand message across diverse regions.
- Leverage AI & Data-Driven Tools: See how advancements in AI and contextual targeting can enhance your campaigns, making it easier to deliver region-specific ads that drive stronger results.
