In this session...
Consumer demand for music and its favorite artists has never been higher and the need for brands and advertisers to reach those audience in new and authentic ways has never been more important.
Hear from leaders in the Latin music brand partnerships space on how they build brand strategies for artists like Bad Bunny and Eladio Carrion and showcase brand partnerships that move and create culture.
What You'll Learn from This Session...
- Latin music artists are more than creative talents but strategic business partners with specific goals. Learn how to successfully collaborate long-term with artists like Bad Bunny & Eladio Carrión.
- Learn how brands can strategically align with artists who are not only top of the playlist but also cultural tastemakers, turning partnerships into cultural moments that captivate consumers.
- Hear from the industry leaders across music, brand partnerships and entertainment on the importance of involving artists teams during the initial stages of a campaign to ensure success.
