In this session...
It’s less than two years from the US-hosted 2026 FIFA Men’s World Cup. Soccer (football for many) is the world’s most popular sport. Stateside, fandom is exploding, driven by greater media coverage of global clubs, growing domestic leagues, social-friendly athletes, and a vibrant creator ecosystem.
Brands have noticed soccer’s powerful community and are expanding sports marketing boundaries to focus on the global game.
Hear from the media personalities, marketers and players driving soccer’s growing brand opportunities.
What You'll Learn from This Session...
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