In this session...
The Traveler category is the new entrant in the world of Commece Media, and creates limitless opportunities for brands and advertisers to connect with highly valuable, engaged audiences across multiple touchpoints.
Hear more about the journey so far, the success stories with our pilot partners, and the plans to create new ways for brands to interact with our audience across digital and physical screens, in flight content and experiences, and post-journey media channels.
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United Airlines launched Kinective Media in June of this year to innovate and enhance the customer journey by bringing more relevant and personalized content and advertising to the millions of travelers who have money to spend and attention give.
Hear from James Rothwell, Managing Director, Brand Marketing for MileagePlus and Kinective Media on the mission to create the world's first and largest traveler media network, standing up a business in 9 months, examples of successes so far, and now scaling through innovation and partnerships.
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What You'll Learn from This Session...
- Understanding the value of a Traveler Media Network
- How Brands can make meaningful connections with Travelers at multiple stages in their journey
- The inherent differences between a Commerce Media Network and Retail Media Network
- What it takes to launch and scale a commerce media network
- The plans to innovate in the world of airline travel and the opportunity for brands to come along for the ride
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