Tracks Venues

In this session...

Invite Only Event


In today’s digital era, marketers must navigate vast data to create personalized, effective campaigns. During the breakfast, Chris Koehler, CMO at Twilio and Simon Whitcombe, VP of Global Business Group at Meta will explore how integrating Conversions API from Meta and Twilio Segment can transform your marketing strategy through automation and AI.


Join us to learn how Conversions API from Meta + Twilio Segment enables more precise ad optimization, with a clearer and more reliable view of your brand’s web traffic, for lower CAC, higher match rates, and improved ROAS.

What You'll Learn from This Session...

  1. Leverage high value data to boost match quality scores and more efficient ad spend
  2. Accelerate campaign performance with AI to deliver personalized customer experiences
  3. Harness server-side tracking for more reliable customer data and gain greater visibility into your attribution

Presented with


Speakers

Chris Koehler Chief Marketing Officer Twilio
Simon Whitcombe Vice President, Global Business Group Meta

Event Details

Event Type Special Event